About US

Eyes Open is a conscious creative studio with a focus on strategic communications, campaigns and web design.

We operate as a team of two with a network of artists and creatives, builders and developers, writers and strategists.

Over recent years, we’ve had the privilege of building ~75 websites for a range of entrepreneurs, conscious businesses, public speakers and activists. We take a full-spectrum approach, moving from concept to brand identity to completed site.

For us, a website is a window into a world, and in purpose-driven work it often reflects a future-facing vision. We treat every project as the opportunity to discover and build that world, together.

When we’re not building websites we’re playing music, growing vegetables and hanging out in nature, and making art that can connect us all more deeply around the human experience.

— Amy and Andy
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Amy Merrill, Cofounder

photo courtesy of Shawnta at The Jane Club

photo courtesy of Shawnta at The Jane Club

Hi, I’m Amy — artist and activist at the intersection of creative communications, technology and social change. I cofounded design studio Eyes Open in 2015 to lend my experience in the nonprofit sector to digital tools, strategy and design, working in support of purpose-driven individuals and organizations.

In 2015 I also helped to start a nonprofit reproductive health initiative called Plan C, designed to transform abortion access in the US by sharing information on abortion pills by mail. I was recently named in Fast Company’s 2023 Most Creative People in Business and as a System Disruptor in Rock Health’s Top 50 in Digital Health. I serve as advisor for gen-z emergency contraception brand Julie and for new abortion chatbot Charley. During the pandemic, I was an inaugural member of the Buckminster Fuller Institute’s inaugural Design Science Studio and helped the Jane Club transition from a physical space to an online community.

Before this, I spent 20+ years navigating complex social issues: from human trafficking to economic injustice to gender equity, which led to reproductive health and access as my current focus. I hold BAs in English & Music from UC Berkeley and an MA in nonprofit management at NYU, and those two decades led me through aiding elder jazz musicians in crisis, building a grassroots movement led by survivors of human trafficking and sex slavery, developing empathy-driven fundraising technology to scale the personal ask, and co-founding impact travel company Journey: a public benefit corporation creating conscious travel experiences designed to transform both the travelers and the communities visited. In two years that social enterprise took more than 600 Journeyers to build 150 homes, refurbish schools, skate parks and economic empowerment programs, and more - on a trip that ended with cultural immersion, impact integration, and community.

When I sunsetted Journey in 2018 with lessons learned, the web design studio grew: by referral and via values-led organizations and individuals. And as the U.S. spirals in its current politically-driving crisis of reproductive health, Plan C has emerged as a paradigm shift and critical resource. Under my co-leadership Plan C has grown to an annual audience of millions of website visitors, press reach in the tens of billions, and nationwide partnerships in research, creative and tech.

 
 
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I am also an artist, a futurist and a lifelong musician. I embrace art that allows me to sit in the question of what matters and where we’re headed. In 2010 I co-created the 7 Train Sessions: a guerilla music series that hosted 100+ acts over four years in living rooms, rooftops and on subway trains. I write and perform about the end of the world in post-apocalyptic concept space folk band Formerly Alien: an immersive space opera that takes place on a ship after earth has been destroyed. I also write solo under artist name Amy Batara. (You can also find Andy’s solo music here).

I can’t wait to meet you!

 
 
 
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Previous Collaborators

SUMMER ROSE WOOD | Graphic Design & Brand Identity

FOCUS & FLOW | Copywriting & Brand Positioning

KUMI CREATIVE | E-Commerce

RIPPLEFFECT | Content & Impact Strategy

APPLIED OPTIMISM | Consulting & Experience Design

KALSON KALU | Design & Technical Build

 
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Recent Press

EMERSON COLLECTIVE: TECHNICALLY OPTIMISTIC

Digital Surveillance and Reproductive Rights: Amy Merrill at minutes 35 and 49.
May 2024

Listen on the Emerson site



MS. MAGAZINE: BRICK-AND-MORTAR PHARMACIES BEGIN DISPENSING ABORTION PILLS ACROSS THE U.S.
Oct 2023

Read more


FAST COMPANY NAMES PLAN C FOUNDERS ON MOST CREATIVE IN BUSINESS LIST FOR 2023
July 2023

Read more
See the list


BRANDS IN ACTION, BALDWIN&: INTERVIEW WITH AMY MERRILL
Mar 2023

Listen on Apple Podcasts
Listen on Spotify


TEXAS OBSERVER: INTERVIEW ON CENSORSHIP AND THE PLAN C DOCUMENTARY
We won’t be bullied by legislators who are trying to pass these illegitimate and frankly unconstitutional laws. We will watch it closely, but we will continue to provide this evidence-based information on our website.”
Mar 2023

Read the Article


SXSW: FEMALE QUOTIENT PANEL
Watch the conversation about the future of abortion and reproductive rights, especially in Texas.
Mar 2023

Watch the Video


image via TeenVogue.com

Image via TeenVogue.com

OP-ED in TEEN VOGUE
Abortion Pills Are in My Medicine Cabinet. They Should Be in Yours Too.
Jan 2023

Read Article


MS. MAGAZINE
New Film Documents Campaign for Universal Abortion Pill Access in the U.S.
Jan 2023

Read Article


CES CONFERENCE: FEMALE QUOTIENT PANEL
Watch the conversation about reproductive access and workplace equity.
Jan 2023

Watch the Video


SEX, LOVE & PSYCHEDELICS PODCAST: Plan C, Abortion Stigma, + Clarifying Your Options with Amy Merrill
Watch the conversation about reproductive access and workplace equity.
Aug 2023

Listen to the Pod


VOYAGE LA
Meet Amy Merrill of Eyes Open Design.
Nov 2019

Read Article


VICE
Interview on Plan C and self-managed abortion
July 2019

Read Article


BRIC TV
Don't Panic: Plan C and Birth Control Access | 112BK
June 2019

More Information


TRAVEL + PURPOSE
Podcast Interview on the challenges of social impact travel
October 2019

Listen to the Interview


BREAKOUT
Interview on impact travel and founding Journey
January 2017

Read the Article